Hi! This is Yang. I'm a design lead based in Brooklyn with 10+ years experience in the agency world worldwide. I like spending my days on solving complex design puzzle, creating intuitive and delightful user experience, and helping my design teams thrive along with clients. Outside of work, I like exploring new food, new place, and new perspective.
get in touch
Google fitbit
This initiative was the critical integration engine for the transition of Fitbit into Google ecosystem. We architected and deployed a set of centralized Design Systems encompassing both mobile and wearable devices, along with a cross-platform Data Visualization Library. This foundational work serves as the single source of truth for 37+ existing and evolving Fitbit features and provides building blocks for future product innovation, ensuring brand and experience consistency for 128 million users
Design system transformationData visualizationWearable + mobile
Project is encrypted. Please reach out for access.
Get in touch ⟼
Google search ads by Gen-AI
Future generation of Google Ads explored. Our ultimate vision is to transcend current advertising paradigms. By deeply embedding AI to learn and predict user intent contextually, ads will arrive precisely when and where they add the most value, aligning with every stage of the user's journey. The result: an Google ecosystem that is a powerful driver of user utility and sponsor ROI.
AI feature conceptingInteractive design, UI refinementPrototyping
Project is encrypted. Please reach out for access.
Get in touch ⟼
Planet Fitness
While Planet Fitness is renowned for its friendly and welcoming "Judgement Free Zone," the current mobile app experience does not fully reflect this supportive vibe. This redesign aims to bridge that gap by creating an engaging and intuitive digital companion that is as encouraging as the physical gyms. The new app lowers the barrier for new members and increases long-term retention by supporting them throughout their fitness journey anywhere they are.
Mobile APP redesign
Design system and branding
User research and testing
Get in touch ⟼
Vanguard
Vanguard Financial Adviser Service faced the challenge adapting Vanguard's 2021 consumer-centric global rebranding that lacked the sophistication expected by FAS’s distinct audience: high-value financial advisors and investor. Our solution is an unified FAS design system that drives cohesive brand expression from marketing platform to transactional platform, optimizing the expressiveness and accessibility for a wide range of data heavy touch points. This system has improved FAS’s speed to market, and now serves as an influential benchmark across the wider Vanguard organization.
Website and dashboard design
Design system + branding + motion
Cross-platform applications
Get in touch ⟼
Kenvue
In 2022, Johnson & Johnson split its pharmaceutical and consumer businesses, launching Kenvue as the new home for iconic brands like Band-Aid, Tylenol, and Neutrogena. To introduce the brand to the world, we launched Kenvue.com, with a redesigned, componentized site that included a new editorial strategy, communicated the value of the split, migrated legacy content, and supported the creation of new content. Alongside, a rollout plan is conducted to consolidate 70 regional sites into 10 regional sites.
CMS website design & develop
Animation & interactive design Content strategy
Get in touch ⟼
get in touch
get in touch
Hi! This is Yang. I'm a design lead based in Brooklyn with 10+ years experience in the agency world worldwide. I like spending my days on solving complex design puzzle, creating intuitive and delightful user experience, and helping my design teams thrive along with clients. Outside of work, I like exploring new food, new place, and new perspective.
Google fitbit
This initiative was the critical integration engine for the transition of Fitbit into Google ecosystem. We architected and deployed a set of centralized Design Systems encompassing both mobile and wearable devices, along with a cross-platform Data Visualization Library. This foundational work serves as the single source of truth for 37+ existing and evolving Fitbit features and provides building blocks for future product innovation, ensuring brand and experience consistency for 128 million users
Design system transformationData visualizationWearable + mobile
Project is encrypted. Please reach out for access.
Get in touch ⟼
Google search ads by Gen-AI
Future generation of Google Ads explored. Our ultimate vision is to transcend current advertising paradigms. By deeply embedding AI to learn and predict user intent contextually, ads will arrive precisely when and where they add the most value, aligning with every stage of the user's journey. The result: an Google ecosystem that is a powerful driver of user utility and sponsor ROI.
AI feature conceptingInteractive design, UI refinementPrototyping
Project is encrypted. Please reach out for access.
Get in touch ⟼
Planet Fitness
While Planet Fitness is renowned for its friendly and welcoming "Judgement Free Zone," the current mobile app experience does not fully reflect this supportive vibe. This redesign aims to bridge that gap by creating an engaging and intuitive digital companion that is as encouraging as the physical gyms. The new app lowers the barrier for new members and increases long-term retention by supporting them throughout their fitness journey anywhere they are.
Mobile APP redesign
Design system and branding
User research and testing
Get in touch ⟼
Vanguard
Vanguard Financial Adviser Service faced the challenge adapting Vanguard's 2021 consumer-centric global rebranding that lacked the sophistication expected by FAS’s distinct audience: high-value financial advisors and investor. Our solution is an unified FAS design system that drives cohesive brand expression from marketing platform to transactional platform, optimizing the expressiveness and accessibility for a wide range of data heavy touch points. This system has improved FAS’s speed to market, and now serves as an influential benchmark across the wider Vanguard organization.
Website and dashboard design
Design system + branding + motion
Cross-platform applications
Get in touch ⟼
Kenvue
In 2022, Johnson & Johnson split its pharmaceutical and consumer businesses, launching Kenvue as the new home for iconic brands like Band-Aid, Tylenol, and Neutrogena. To introduce the brand to the world, we launched Kenvue.com, with a redesigned, componentized site that included a new editorial strategy, communicated the value of the split, migrated legacy content, and supported the creation of new content. Alongside, a rollout plan is conducted to consolidate 70 regional sites into 10 regional sites.
CMS website design & develop
Animation & interactive design Content strategy
Get in touch ⟼
get in touch
get in touch
Hi! This is Yang. I'm a design lead based in Brooklyn with 10+ years experience in the agency world worldwide. I like spending my days on solving complex design puzzle, creating intuitive and delightful user experience, and helping my design teams thrive along with clients. Outside of work, I like exploring new food, new place, and new perspective.
Google fitbit
This initiative was the critical integration engine for the transition of Fitbit into Google ecosystem. We architected and deployed a set of centralized Design Systems encompassing both mobile and wearable devices, along with a cross-platform Data Visualization Library. This foundational work serves as the single source of truth for 37+ existing and evolving Fitbit features and provides building blocks for future product innovation, ensuring brand and experience consistency for 128 million users
Design system transformationData visualizationWearable + mobile
Project is encrypted. Please reach out for access.
Get in touch ⟼
Google search ads by Gen-AI
Future generation of Google Ads explored. Our ultimate vision is to transcend current advertising paradigms. By deeply embedding AI to learn and predict user intent contextually, ads will arrive precisely when and where they add the most value, aligning with every stage of the user's journey. The result: an Google ecosystem that is a powerful driver of user utility and sponsor ROI.
AI feature conceptingInteractive design, UI refinementPrototyping
Project is encrypted. Please reach out for access.
Get in touch ⟼
Planet Fitness
While Planet Fitness is renowned for its friendly and welcoming "Judgement Free Zone," the current mobile app experience does not fully reflect this supportive vibe. This redesign aims to bridge that gap by creating an engaging and intuitive digital companion that is as encouraging as the physical gyms. The new app lowers the barrier for new members and increases long-term retention by supporting them throughout their fitness journey anywhere they are.
Mobile APP redesign
Design system and branding
User research and testing
Get in touch ⟼
Vanguard
Vanguard Financial Adviser Service faced the challenge adapting Vanguard's 2021 consumer-centric global rebranding that lacked the sophistication expected by FAS’s distinct audience: high-value financial advisors and investor. Our solution is an unified FAS design system that drives cohesive brand expression from marketing platform to transactional platform, optimizing the expressiveness and accessibility for a wide range of data heavy touch points. This system has improved FAS’s speed to market, and now serves as an influential benchmark across the wider Vanguard organization.
Website and dashboard design
Design system + branding + motion
Cross-platform applications
Get in touch ⟼
Kenvue
In 2022, Johnson & Johnson split its pharmaceutical and consumer businesses, launching Kenvue as the new home for iconic brands like Band-Aid, Tylenol, and Neutrogena. To introduce the brand to the world, we launched Kenvue.com, with a redesigned, componentized site that included a new editorial strategy, communicated the value of the split, migrated legacy content, and supported the creation of new content. Alongside, a rollout plan is conducted to consolidate 70 regional sites into 10 regional sites.
CMS website design & develop
Animation & interactive design Content strategy
Get in touch ⟼
get in touch
